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SEM (Search Engine Marketing)

The number one rule of a successful PPC campaign is making sure that there’s an accurate method of tracking conversions and ROI in place. All too often, we find that potential clients have been managing their own PPC account for a number of years yet have neglected to implement tracking. Without knowing what ads are converting and at what cost-per-conversion, accurate decisions cannot be made.

We are proud Google Partners which means that our team work closely with Agency account managers to ensure your account performs as strongly as possible. As far as we’re concerned, demonstrating success across PPC channels (we don’t just focus on Google AdWords; we’re big fans of Bing and social media platforms too) means delivering nothing other than a strong and profitable ROI. If we can do this, we can almost guarantee that the stats add up and that a campaign is scalable to drive a targeted growth in revenue.

Our primary paid search approaches include:

Google AdWords

Bing Ads

Remarketing

Social Media Advertising

Let our paid search experts show you what we can do for your brand. We’re able to demonstrate our success across both B2B and B2C campaigns and showcase significant improvements in revenue that we’ve achieved over as little as a six week period.

We’re all data driven and believe that the best way to get results is to get our hands dirty, get into an account and structure it in a way that we know delivers returns; alongside daily management to ensure every ad group is performing and that a base ROI is achieved and exceeded.

Search ads

With our in-depth keyword research, we’re able to bring highly-qualified traffic that converts to any website. Whether you have an eCommerce site or are looking to capture leads, our PPC strategies will get you the return you’re looking for.

Shopping Ads are a must-have for any eCommerce website. We can help you get your product feed created, uploaded, and activated. This can be a gruelling process if it’s not automated, so leave it to us, and watch the additional revenue come pouring in.

Display/banner ads

Image ads can be a great way to pull Internet traffic your way. They’re also an excellent way to strengthen and increase brand awareness.

Video ads are a powerful medium for increasing one’s brand awareness as well. Stories can be told through video like no other medium. YouTube’s targeting allows us to show your ads to audiences that are already in the market for your products, which means they can also attract people to your site and increase conversion volume.

Social ads

Facebook remains the top social network for social media users. With its advanced targeting options, we can reach your unique audience with specific ads they’re interested in. This goes for Instagram as well.

LinkedIn is hands down the best advertising platform for B2B companies. Its targeting options not only allow us to target your audiences, but also allow us to discover new customers through our specialized campaign strategy.

Remarketing

Research shows that most consumers need at least five interactions with your brand or product before converting. Remarketing is the perfect way to remind them of your product/service offering, and has been proven to convert higher than other forms of advertising. Remarketing is a must-have for any eCommerce site and we’ve partnered with the smartest engines to get you more sales.

Our dynamic remarketing strategy will get the most relevant ads in front of potential customers based on their user behavior on your website, creating the perfect opportunity for them to complete a purchase or provide you with contact information.

Adwords account audit

We offer free audits of your current AdWords account. We’ll take a deep dive into every aspect of your campaigns, from settings, to ads and keywords, and provide feedback based on our findings. This is a great opportunity to find low-hanging fruit and get some quick wins.

Conversion optimization

How do you know if your landing page is the best version of itself? You don’t, unless you’re A/B testing it. We are learning how to better serve ads through consistent A/B testing. The more we test, the more we can strategize and the more you are rewarded.

Additionally, we can set up these landing page tests and manage them for you. It’s amazing what little changes over time can do to increase conversion rates.